Jim-Jams for Jamie is an annual appeal to bring comfort to children in hospital at Christmas, by giving them presents of donated new pyjamas. The initiative is in memory of my friends’ son who lost his battle against Neuroblastoma in 2013, aged 7.

I was honoured to be asked to create a logo for this wonderful, worthwhile campaign.

The original drawing of a boy in pyjamas was created by Jamie’s sister, Poppy, which I was then able to work into a full logo along with accompanying branding elements.