First Bus – York Ice Trail

Promotional Video

First Bus and Milner Creative logos

York’s annual Ice Trail attracts thousands of visitors to the city every year, and features dozens of stunning frozen sculptures made in London by Icebox.

2023’s sponsors, First Bus, under their York Park & Ride brand, wanted a video to promote the two-day event and their involvement in it.

Working with local digital agency, Milner Creative, I was delighted to be able to film and produce a video showing the creation of their bespoke sculpture, filmed in a -10°C freezer in London.

The video also uses footage of 2022’s Ice Trail which I’d previously shot for the organisers, Visit York.

The video was promoted extensively on First Bus York’s social media channels.

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