What Is Video Production? A Guide to the Video Creation Process
If you’re wondering what video production is and how it can help promote your business, you’re in the right place. Video production is the full process of creating video content-from concept to camera, to final cut. Whether you’re planning a promotional video, corporate film, or event coverage, understanding the production journey helps you get the best results.
At Alex Brown Video Production, I provide professional video production services in Yorkshire and across the UK, helping organisations tell their stories through creative and compelling visuals.
What Does Video Production Involve?
Video production typically follows three core stages:
1. Pre‑Production (Planning Your Video)
This is the essential first step where ideas are developed and logistics are planned. It may include:
- Defining your goals and message
- Scripting and storyboarding
- Scheduling shoots and choosing locations
- Planning interviews or voiceovers
A strong pre-production phase ensures your corporate video, brand film or social content is well-aligned with your business goals.
2. Production (Filming Your Video)
This is where we bring your story to life. On-location filming, drone videography, or in-office shoots might include:
- Interview recording
- Product demonstrations
- Event footage
- Cutaways that visually support your message
I use broadcast-quality video equipment, including cameras, lighting, sound, and licensed drones, to deliver high-end results.
3. Post‑Production (Editing & Finishing Touches)
The final stage turns raw footage into a professional video. This stage can include:
- Video editing and colour correction
- Motion graphics and animation
- Licensed music, voiceovers, and branding elements
- Subtitles and format-optimised exports (for social, web or broadcast)
This is where the story is crafted-whether it’s a fast-paced promo or a thoughtful case study video.
Why Is Video Production Important for Businesses?
Professional video is one of the most powerful tools for marketing and communication. A well-produced video can:
- Increase engagement on websites and social media
- Explain products or services clearly
- Build trust and credibility with customers
- Drive traffic, leads, and conversions
In today’s digital-first world, video content marketing is no longer optional-it’s essential.
Why Work with a Professional Videographer?
DIY videos can work in some contexts-but if you’re representing your brand, high production quality makes a real difference. As a BBC-trained videographer, I bring 20+ years of experience in storytelling, editing, and broadcast standards to every project.
Clients include First Bus, Visit York, British Champions Series, City Cruises, and many more.
Whether you’re based in York, North Yorkshire, or anywhere in the UK, I offer flexible, tailored video solutions-always friendly, always professional.
Get Started With Your Video Project
If you’re looking for commercial video production in Yorkshire or need a freelance videographer near York, I’d love to hear from you.
Contact me today to discuss your project-whether it’s a promotional video, corporate film, training content, or event coverage.
Get in touch here